Afreen is a digital anthropologist and founder of @100kicks, the research and strategy studio. She’s worked with organisations such as Google, Meta, and Friends of the Earth, supporting them with culturally competent design research.

She’s taking part in our afternoon panel session, hosted by Marisol Grandon, exploring The Power of Imagination. Afreen will share her ideas on how culturally competent design research happens, and how the insights it generates might feed our imaginations.

She’ll also be sharing thoughts on the possibilities and challenges of the AI revolution currently shaping and disrupting the creative professions.She’s passionate about making technology more equitable, accessible, and global market friendly, for diverse groups of people. We can’t wait to hear the wisdom she has to share.